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$431K of emergency-food revenue.
A leading emergency preparedness & survival products brand ran Food Kits and off-grid power on Armanet and returned a 17.21x Campaign ROAS.
Meta keeps killing our 'crisis' creative. Google won't let us bid on the keywords our buyer actually searches. And the buyer is still out there — every day.
Emergency food, EMP-hardened power, water-filtration, and survival gear sit inside the categories mainstream ad platforms throttle hardest. Meta flags urgency-driven creative as "sensational." Google demonetizes prepper-adjacent keywords. The preparedness buyer — the one buying $200 to $2,500 kits as insurance against real disruptions — keeps reading, watching, and clicking on the open web, just nowhere the brand could reliably reach them at scale. Armanet fixed that.
Food Kits and off-grid power — converting on Armanet's Freedom Ad Network.
Armanet activated Food Kits and off-grid power creative across 150+ endemic firearms, hunting, outdoor, military, and free-speech publishers. The buyer reading those sites is the exact buyer stocking a 1-year food supply and an off-grid solar kit.
Food Kits
3-month, 6-month, and 1-year 2,000-cal/day supplies. High AOV, high urgency, and a buyer who treats this as insurance — not a discretionary purchase.
Solar, generators & EMP-hardened gear
Solar bundles and off-grid backup power ran alongside the food creative in a single campaign — putting the offer in front of the exact buyer Meta keeps throttling.
Real revenue. 17.21x ROAS.
A single campaign on Armanet — emergency food and off-grid power creative running side by side. No retargeting layered on. No blended attribution.
The campaign returned $431,366 in attributed revenue across 1,267 purchases — a direct 17.21x ROAS on a category Meta and Google make nearly unbuyable.
Three reasons preparedness brands outperform on Armanet.
The buyer already lives on Armanet's Freedom Ad Network
150+ endemic firearms, hunting, outdoor, military, and free-speech publishers — exactly the daily media diet of the buyer stocking a 1-year food kit. No prospecting waste, no irrelevant impressions.
Restricted creative runs without policy review
Meta and Google routinely flag emergency-food, EMP, off-grid, and survival creative as "sensational" or "fear-based." On Armanet, the messaging that actually converts — urgency, self-reliance, crisis-readiness — runs as written.
High-AOV endemic inventory at rational CPMs
The brand sells $200-$2,500 kits to a buyer who comes back for water, power, seeds, and gear. Uncontested endemic inventory kept eCPMs sane and pushed blended ROAS to 17.21x — numbers the open exchanges can't replicate.
Looking to reach buyers no one else is talking to?
Armanet's 150+ endemic publishers give your brand access to an engaged, high-intent audience mainstream platforms can't reliably reach. Whether you're in preparedness, outdoor, finance, or beyond — this is the network for brands ready to break into a new market.
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